UTM Link Builder

Create simple, trackable links for GA4 that are easy to use and client-ready. Fill out the fields below to generate your UTM link.


This is the page you want to send people to. For example, your homepage, a service page, or a blog post.



Where your visitors are coming from. This could be Google, Facebook, your newsletter, etc.



How your link is being shared. Use terms like email, social, or ad.



A short name to describe this link's purpose. For example: fall_sale, outreach_email, or new_launch.


What Are UTM Links and Why Do They Matter?

UTM links are regular website URLs with extra tracking details added at the end. These details, called UTM parameters, help tools like Google Analytics understand where your visitors came from, how they found you, and what marketing campaign led them there.

In digital marketing, UTM links are important because they remove the guesswork. When you share a link in an email, social media post, or ad, adding UTM parameters lets you see which specific source brought in traffic and conversions. This insight helps you measure what’s working and make better marketing decisions with confidence.

Need someone to setup your website with Google Analytics?

Common UTM Tracking Link Questions

  • The Destination URL is the page you want to send someone to. This might be your homepage, a service page, or a blog article. Be sure to include the full link, starting with https://.

  • The Source identifies where your traffic is coming from. For example, if you’re posting on Facebook or running a Google Ad, you’d use facebook or google as your source.

  • The Medium describes how the link is being shared. This could be email, social, cpc (for paid ads), or even referral if someone links to your site from their blog.

  • This is the label you give to a specific effort. It helps you group and track traffic by purpose. Examples include product_launch, holiday_sale, or client_outreach.

  • No. UTM parameters only affect how the visit is tracked in analytics. The page will load and look the same to visitors.

  • No setup is needed. Google Analytics 4 automatically tracks UTM parameters and includes them in your reports.

  • That traffic may show up as “Direct” or be miscategorized. You might miss out on knowing what source actually brought the visitor in.

  • Yes. Just make sure the link looks clean. If it feels too long, consider using a shortener like Bitly or your own branded short URL.