Privacy Policy

Last updated: June 22, 2026

Controller: ScatterBranch Ventures LLC

Address: 3335 County Road 4408, Commerce, TX 75428

1. Information We Collect

Website Visitors

When you visit scatterbranchmarketing.com, we collect analytics and usage data through Google Analytics, Google Search Console, Bing Webmaster Tools, and Microsoft Clarity. This may include pages visited, time on site, referral sources, browser type, device type, approximate location, clicks, scrolling behavior, page interactions, and general website usage patterns.

Microsoft Clarity helps us understand how visitors use and interact with our website through behavioral metrics, heatmaps, and session replay. These tools allow us to review how visitors navigate the site, which areas receive attention, and where visitors may experience friction or confusion.

Squarespace may also set functional cookies to support website operation.

Contact and Newsletter

When you submit a contact form or sign up for our newsletter, we collect your first name, last name, email address, and any information you choose to provide in your message.

Client Portal: ScatterBranch EcoSystem

If you are an authorized client of ScatterBranch Digital Marketing, you may have access to the ScatterBranch EcoSystem client portal. Through the portal, we collect and process:

Email address, used to authenticate you via secure magic link or Google Sign-In
Session data, including a secure token stored as a cookie and valid for 7 days
Support ticket content, including messages and file attachments you submit
Access and activity logs, including login times, IP address, and browser type, retained for 30 days
Organization and billing information we maintain on your behalf

File Uploads

Files you attach to support tickets are stored in Cloudflare R2 object storage. Access is restricted to authenticated users within your organization only.

2. How We Use Your Data

We use collected data for the following purposes:

To send marketing communications and newsletters with your opt-in consent
To respond to inquiries and deliver the services you have engaged us for
To authenticate you and maintain your portal session securely
To send transactional emails such as login links, ticket notifications, and billing alerts
To analyze website performance and improve user experience
To review heatmaps, session replays, and behavioral metrics so we can improve page layout, navigation, content, calls to action, and website usability
To understand which services, pages, and content are most useful to visitors
To troubleshoot technical issues and improve website functionality
To detect and respond to security anomalies, fraud, abuse, or technical issues

3. Microsoft Clarity Disclosure

We use Microsoft Clarity to better understand how visitors use and interact with our website. Clarity helps us review behavioral metrics, heatmaps, and session replays so we can improve page layout, navigation, content, calls to action, and overall website usability.

Clarity may capture website interactions such as clicks, scrolling, mouse movement, page navigation, device type, browser information, approximate location, and general usage patterns. This information may be collected through cookies and similar tracking technologies.

We use this information for website optimization, user experience improvements, troubleshooting, and security review. We do not use Microsoft Clarity for Microsoft Advertising.

Microsoft may collect and process this data in accordance with its own privacy practices. For more information about how Microsoft collects, uses, and protects data, visit the Microsoft Privacy Statement: https://www.microsoft.com/en-us/privacy/privacystatement

4. Legal Basis for Processing

We process personal data on the basis of your consent, contractual necessity, and our legitimate interest in operating, improving, marketing, and securing our website, services, and client portal.

Consent applies to newsletter subscriptions, marketing communications, and certain analytics or tracking technologies where consent is required.

Contractual necessity applies to client portal access, support tickets, billing, and service delivery.

Legitimate interest applies to website analytics, security monitoring, service improvement, troubleshooting, and business operations.

5. Data Sharing

We do not sell or rent your personal data. We share data only with the following service providers as necessary to operate our website, client portal, analytics, communications, billing, and marketing systems:

Squarespace: website hosting and content management
Google Analytics, Google Search Console, and Bing Webmaster Tools: website analytics and search performance measurement
Microsoft Clarity: behavioral analytics, heatmaps, session replay, website usability review, troubleshooting, and site optimization
Cloudflare: DNS, CDN, Workers compute, D1 database, and R2 file storage for the client portal
Resend: transactional email delivery, including login links, ticket notifications, and security alerts
Intuit QuickBooks Online: invoice and billing data displayed in the client portal, accessed via OAuth on your behalf
Google Sign-In: optional authentication method for the client portal

All providers are expected to handle data in accordance with applicable law and their respective privacy and security obligations.

6. Data Retention

We retain personal data only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Newsletter and contact form data: retained until you request deletion
Client portal session tokens: expire after 7 days and are purged automatically
Access logs: purged automatically after 30 days
Support ticket content and file attachments: retained for the duration of your client relationship and deleted upon written request after contract termination, unless retention is required for legal, accounting, or legitimate business purposes
Weekly database backups: retained for 7 days on a rolling basis
Microsoft Clarity data: retained according to Microsoft Clarity’s retention settings and Microsoft’s applicable policies
Website analytics data: retained according to the settings and policies of each analytics provider

7. Your Rights

Depending on your location and applicable law, you may have the right to access, correct, request deletion of, or receive a copy of your personal data. You may also have the right to withdraw consent where processing is based on consent.

To exercise these rights, contact us at [email protected]

8. Cookies and Tracking Technologies

Our website uses functional cookies set by Squarespace and analytics cookies set by Google and Microsoft Clarity. Microsoft Clarity may use cookies and similar tracking technologies to support behavioral analytics, heatmaps, session replay, website usability review, troubleshooting, and site optimization.

The client portal uses a single authentication cookie, sb_eco_client, to maintain your login session.

You can manage browser cookies through your browser settings. Disabling certain cookies may affect website functionality, analytics accuracy, or client portal access. Disabling the session cookie will prevent portal login.

9. International Transfers

Our service providers, including Cloudflare, Google, Microsoft, and Squarespace, may process data on servers located in the United States and other countries. By using our site and portal, you understand that your information may be processed in these locations, subject to applicable privacy and data protection laws.

10. Security

We implement technical and organizational measures to protect your data, including HTTPS encryption, secure token hashing, rate limiting on authentication endpoints, anomaly detection, restricted file access, and access logging.

No system is perfectly secure. If you believe your account has been compromised, contact us immediately at [email protected]

11. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top indicates when it was last revised. Material changes will be communicated through our website or by email when appropriate.

12. Governing Law

This Privacy Policy is governed by the laws of the State of Texas, without regard to conflict-of-law principles.