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PPC Management

Well-targeted ads can spark rapid growth when set up and tuned correctly. PPC Management ensures that your business maximizes the effectiveness and ROI of online advertising through precise audience targeting, budget control, and measurable results. With pay-per-click (PPC) advertising campaigns, this service involves thorough planning, execution, and ongoing monitoring (optional) of campaigns across various platforms to drive revenue and build brand awareness.

Why PPC Management Matters

  • Reach high-intent prospects on Google and social platforms.

  • Control your ad spend and measure every click, call, or booking. 

  • Adapt in real time to maximize performance and generate leads.

What You Get

Keyword Research and Strategy

Magnifying glass inspecting a target with the word 'Keyword' inside.

I’ll identify the highest-value keywords for your audience to balance volume, competition, and cost-per-click.

Campaign Setup

Diagram showing the hierarchy of digital advertising, including campaign, ad group, and a webpage with an advertisement labeled "Ad."

Your account is structured into logical campaigns and ad groups with compelling ad copy, extensions, and conversion tracking.

Automated Targeting and Negative Keywords

Light yellow Venn diagram with two circles labeled 'Broad Keywords' and 'Negative Keywords' intersecting at 'Target Keyword'.

I’ll begin with broad coverage, then eliminate unproductive terms so your budget goes to work where it counts.

Ongoing Optimization (Optional)

Icon of a hand holding a bolt inside a web browser window with text lines.

I’ll provide weekly bid adjustments, A/B ad testing, and concise performance reports to keep your campaigns lean and effective.

Drive Qualified Leads Today

Common PPC Campaign Management Questions

  • Through ScatterBranch’s PPC Campaign Management Service, you’ll receive end-to-end ads support. This includes the following:

    • Keyword research and strategic planning.

    • Campaign and ad-group setup with engaging copy extensions.

    • Conversion tracking.

    • Broad initial targeting with negative keyword pruning.

    • Weekly bid adjustments.

    • A/B ad testing.

    • Detailed performance reports.

  • A good starting point is $500 per month to gather enough data for effective optimization. This starting budget gives enough data to test, optimize, and understand what’s working for your website. However, your actual budget may vary based on your goals, industry, competition, and more.

  • Yes, I can manage Facebook and Instagram ads through Meta Ads Manager. For LinkedIn or other online channels, I’ll need to know which platforms you require for your business.