PPC campaign management, paid for out of what it returns.
PPC management is the ongoing work of running paid search and social campaigns so the money spent produces trackable leads or sales rather than just clicks.
Google and Meta campaigns built around the searches and audiences most likely to become customers, with conversion tracking configured properly so the reporting can answer the only question that matters. The fee is a percentage of spend, so it scales with the account instead of sitting flat on top of it.
What you actually getand what each part is for.
Paid campaigns move fast, which is exactly why they need clean setup. Without tracking, exclusions and a landing page that matches the ad, a campaign will happily spend a budget and teach you almost nothing about why.
Campaign strategy and setup
Google and Meta campaigns structured around a clear goal, with the account organized into groups tight enough that performance can actually be read. Ad copy, assets and extensions written to match what the person searched for.
Conversion tracking
GA4, Google Tag Manager and platform tracking configured for the actions that matter: calls, forms, bookings, purchases. This is not optional. Without it the reporting measures traffic, and traffic is not the thing you are buying.
Search terms and negative keywords
The search terms report reviewed regularly so poor-fit queries get excluded rather than billed. This is the least glamorous part of paid search and usually the one that saves the most money.
Audience and creative testing
Ongoing testing across copy, creative, offers and audiences, run so a result can be attributed to a change rather than to chance. Losing tests are reported too, because they are how the budget stops going to the wrong place.
Landing page and offer alignment
The page the ad points at gets reviewed against what the ad promised. A campaign cannot fix a page that does not convert, and we will tell you when the problem is the destination rather than the traffic.
Optimization and reporting
Regular refinements and plain-language reports tied to leads, calls, revenue, cost per result and return on spend. Plus a weekly snapshot on any active spend, so a problem surfaces in days rather than at month end.
How the fee worksone rate, one floor, nothing stacked on top.
Most agencies charge a flat monthly retainer whatever your budget does. We charge a percentage of ad spend, which means the fee moves with the account instead of taking a fixed bite out of a small one.
Campaign Setup
Starting at$750
Best forLaunching properly the first time, or rebuilding an account that was set up by someone who has since disappeared.
- Goal review and account audit
- Keyword and audience strategy
- Campaign and ad group structure
- Ad copy, assets and extensions
- Conversion tracking configured and tested
- Budget controls and launch QA
Management
Of ad spend15%$75 minimum
Best forAny account that is actively spending. The percentage means a small budget costs you less to manage than a large one.
- Bid, budget and targeting adjustments
- Search term review and negative keywords
- Ongoing copy, creative and audience testing
- Landing page and offer alignment checks
- Weekly snapshots on active spend
- A plain-language monthly report
Ad spend goes directly to Google or Meta on your own payment method and is never billed through us, so you can always see exactly what was spent and check how the fee was worked out. Management is invoiced separately each month on 15-day terms with no long-term lock-in, and the accounts stay in your name whatever happens next.
Where the money actually goesfee, budget, and the difference between them.
These two get conflated constantly, usually by people who benefit from the confusion. They are separate, they are paid to different places, and you should be able to see both.
Your ad budget
Paid straight to Google or Meta on your own card, in your own account. It never passes through us. You set it, you can change it, and you can see every dollar of it in a platform you own. If we parted ways tomorrow the account and its history would still be yours.
Our management fee
15% of what you spend on ads, with a minimum charge of $75 a month. Nothing flat on top of it. If your spend drops one month, the fee drops with it, which is the point: an agency on a flat retainer earns the same whether your account is thriving or idle.
Why we suggest around $500 a month
Arithmetic, and it works in your favour to know it. 15% of $500 is exactly $75, so $500 in monthly spend is the point where the percentage finally reaches the minimum charge. Below that you are still paying $75, which means you are effectively paying a higher percentage than 15%. The recommendation is about getting full value from a fee you are already paying, not about protecting a revenue floor. If you want to sanity-check the numbers yourself first, our free PPC ROI calculator estimates clicks, conversions and return before you commit anything.
Which platform, and when
Google Ads suits people already searching for what you sell. Meta suits awareness, retargeting, local promotion and anything visual. Some businesses need one, most eventually want both, and the recommendation follows the customer journey rather than platform preference. Other channels can be scoped where the audience genuinely justifies it. Worth knowing that the newer AI-driven campaign types need considerably more than $500 a month before the system has enough to learn from, which we wrote up in what AI Max means for a small business budget.
Paid traffic only converts as well as the page it lands on. Where the destination is the problem rather than the campaign, that is website design and development, and we would rather tell you that than keep billing a percentage of a budget that cannot work.
How the work actually goesfive stages, and your half of each one.
The first three happen once. The last two repeat for as long as the account is running. Your half is small, but stage one genuinely blocks everything and stage five is where most of the value gets lost if nobody does it.
Goals and account review
Agree what a conversion actually is for your business, then audit any existing account for wasted spend, broken tracking and structural problems before touching anything.
Access to existing ad accounts, analytics and the website, plus an honest number for what a customer is worth to you.
Tracking first
Configure and test conversion tracking before any budget moves. Launching without it means paying for data you cannot read, which is the most common thing we find in inherited accounts.
Website access, and a decision on which actions count as a real lead rather than a browse.
Build and launch
Campaigns, ad groups, copy, assets, audiences, exclusions and budget controls, then launch QA across every ad before spend starts.
The payment method on your own account, and any brand assets. Sign-off on the offer and ad copy is yours if you want it. Most owners would rather not, so we make those calls in your interest and tell you what we chose.
Learn, then narrow
Early spend buys information. Search terms, audiences, placements and creatives get reviewed and the poor performers excluded, so budget concentrates on what is working.
Patience for the first few weeks, and a heads-up if the leads coming through are the wrong kind.
Report and adjust
Weekly snapshots on active spend and a plain-language monthly report tied to cost per lead and return, with next month's changes chosen from it.
Tell us which leads turned into work. The platform can see a form submission; it cannot see which ones were worth having.
Vetted by the platformyou are trusting us to spend on.
Google Partner status is not a logo you can buy. It has to be earned through certification, a minimum amount of ad spend managed, and account performance measured against Google's own optimization standards, and it has to be maintained or it lapses. It is the one claim on this page you can verify yourself in about ten seconds, which is why it is here rather than in a list of adjectives.
Check us on the Google Partners directory
What a month looks likeonce the account is running.
The work itself
Bids, budgets and targeting adjusted against what the data says, the search terms report worked through, negatives added, tests started and stopped, and landing pages checked against what the ads promise. Not every month needs all of it, and the report says which it needed.
What you get, and when
A weekly snapshot while spend is active, so a problem surfaces in days rather than at month end, plus a plain-language monthly report tied to cost per lead and return. You keep standing access to the ad accounts and to GA4, so nothing reported is anything you cannot go and check.
When we would tell you to stop
If the numbers say paid is not working for your business, we will say so rather than quietly keep billing a percentage. Sometimes the honest answer is a smaller budget, fixing the site first, or a different service altogether. A fee tied to your spend only works as an incentive if we are willing to tell you to spend less.
What paid does not replace
Ads stop the day you stop paying for them. They are the fastest way to get in front of people and the least durable, which is why they work best beside search visibility that compounds rather than instead of it. Selling online adds another layer again, and that is eCommerce and marketplace work.
What does PPC management include?
What does it cost, and is my ad budget separate?
How much should I budget for ads each month?
Which platforms do you run ads on?
How quickly will campaigns produce results?
Can you take over an account someone else set up?
Who owns the ad accounts?
Do I really need conversion tracking?
More general questions are answered on the FAQ page.
Let's make the spend account for itself.
Tell us what you are spending now, if anything, and what a customer is worth to you. Fifteen minutes is usually enough to say whether paid is the right move, and we will tell you plainly when it is not.