SEO, GEO, and AI search, built to be the answer.
SEO is the work of making a business appear when someone searches for what it sells. GEO extends the same idea to AI assistants like ChatGPT, Perplexity, and Google AI Overviews, so the business gets named in an answer rather than a results list.
The same foundations serve both. Content people can follow, a site engines can crawl, local signals that hold up, and structure clear enough to be quoted. We fix what is in the way, then keep at it, and you keep every account in your own name.
What you actually getand what each part is for.
Search stopped being one box a while ago. The same customer might type a phrase into Google, tap a map result, or ask an assistant who the best option in town is. All three read the same site. These are the six things that decide what they find.
Keyword mapping and on-page SEO
Every page gets one job. We map search terms by what the person is actually trying to do, assign them to the right page, and rewrite titles, meta descriptions and headings to match, so two pages stop competing with each other for the same phrase.
Technical SEO cleanup
Crawl errors, indexing problems, broken redirects, duplicate metadata, sitemap gaps, slow pages, and mobile friction. None of it is visible to you, and all of it quietly caps what the rest of the work can achieve.
Local search and Google Business Profile
Profile setup and optimization, categories, service descriptions, photos, and the review flow that keeps a listing alive. For most local businesses the map result is the first impression, not the website. We wrote about what changed on profiles for 2026.
AI answer readiness
Assistants summarize before they link. Content gets structured so a question has a findable answer near it, claims are specific enough to quote, and your business is described in terms a model can attribute rather than paraphrase into nobody.
Structured data and credibility signals
Schema markup for your business, services, locations and FAQs, plus the author and brand signals that support trust across both kinds of discovery. If you want to see what it looks like, our free schema generator builds it for a page.
Reporting and refinement
Plain-language reporting tied to traffic, rankings, impressions, calls and leads, with the honest caveats attached. Then the next month's work is chosen from what the numbers actually said rather than from a checklist.
Where to startthree ways in, and none of them lock you into the next.
Search work splits cleanly into things with a finish line and things that only improve while somebody keeps at them. You can do the one-time work first and decide about a retainer afterwards, and plenty of people should.
Tune-Up
Starting at$750
Best forA site that was never set up properly for search and needs the obvious things fixed before anything else is worth doing.
- Target keywords mapped to each page
- Title tags and meta descriptions rewritten
- Heading structure reviewed and corrected
- Internal links added where they were missing
- Image alt text reviewed across the site
- Sitemap submitted and Search Console checked
Audit
Starting at$1,250
Best forKnowing why visibility is stuck before spending anything on fixing it, and getting a plan you could hand to anyone.
- Traditional and local search reviewed together
- AI search readiness assessed page by page
- Page structure and crawlability checked
- Schema opportunities identified
- Search intent alignment and content gaps mapped
- A prioritized action plan, yours to keep
Management
Starting at$500
Best forVisibility that needs to keep improving in a market where competitors are working at it too, without you managing any of it.
- Ongoing keyword and content work
- Technical issues caught and fixed as they appear
- Local signals and Google Business Profile maintained
- New content structured for AI answers as it ships
- Schema kept current as pages change
- A plain-language monthly report
Management is billed monthly at $500, on 15-day terms with no long-term lock-in. Any paid SEO plugin or third-party tool licence stays in your name and is billed by that provider rather than by us. Scope and price go in writing before work starts.
SEO, GEO, and AIOthree acronyms, one job.
These get sold as separate products by people who would like to invoice you three times. They are three views of the same work, and the honest version includes what each one cannot do yet.
SEO
Search Engine Optimization. Making your business appear when someone searches for what it sells, in the results list and in the map. The oldest and best understood of the three, and still where most local demand actually is. The trade-off is time: it compounds rather than switches on, and anyone promising a specific ranking by a specific date is guessing.
GEO
Generative Engine Optimization. Shaping content so AI-driven search tools and answer engines can understand, summarize and reference it. It does not replace SEO; it builds on the same fundamentals. The trade-off is measurement, and it is a real one: Google AI Overviews and AI Mode traffic arrives in your analytics as ordinary organic search and cannot be separated out. We would rather tell you that up front than show you a number we invented.
AIO
Artificial Intelligence Optimization. Making content useful for question-based searches and AI-generated summaries: clear answers, supporting context, accurate detail, and schema where it earns its place. The trade-off is volume. Assistants send far less traffic than Google does today, but they increasingly decide which three businesses make the shortlist, and being absent from that is expensive later.
What this means for you
One engagement, not three. The structural work that makes a page rank is most of the work that makes it quotable, so we do it once. Where the two genuinely diverge is content shape, and that is a writing decision rather than a separate line item. Worth reading if you want the background: how AI search is changing the way customers find local businesses.
All of this assumes the site underneath is sound. If yours is slow, hard to crawl, or built in a way that fights you, that is website design and development and it comes first, because search work on a broken site is money spent standing still.
How the work actually goesfive stages, and your half of each one.
The first two stages happen once. The last one repeats for as long as we are working together. Your half is smaller here than on a build, but the access in stage one genuinely blocks everything else.
Baseline and access
Record where visibility actually stands today across search, maps and analytics, so there is a real starting line to measure against rather than a remembered one.
Access to the website, Google Analytics, Search Console and your Google Business Profile. This is the stage that stalls, so it is worth doing first.
Audit and keyword map
Find what is holding the site back technically, then map the terms worth targeting to the pages that should own them, ordered by what will move first.
An hour to talk through which services actually make you money, since the most searched term is rarely the most valuable one.
Fix the foundations
Work the priority list: technical errors, titles and metadata, heading structure, internal links, alt text, sitemap and indexing, and the Google Business Profile.
Sign-off on copy changes to pages you care about, and photos if the profile needs them.
Structure for answers
Add schema, tighten the pages that should be quotable, and give the questions your customers actually ask a clear answer on the site rather than only in your head.
The questions you answer on the phone every week. These are worth more than any keyword tool.
Measure and adjust
Report in plain language against the baseline, say what moved and what did not, and pick next month's work from that rather than from a checklist.
Tell us when the phone rings and what people say. Analytics cannot see a call that turned into a job.
Found instead of forgottenGreenville Tech Co.
I can't thank ScatterBranch enough for their help. I feel more confident now when I direct people to my site. I used to avoid sending site links to potential customers. Now I proudly showcase the new site because it accurately depicts the professionalism my company strives for.Johnny Honeycutt, Owner of Greenville Tech Co.
Greenville Tech Co. does computer repair, network setups, Starlink installs and smart home work, and almost all of it used to arrive by word of mouth. The site was disorganized and hard to navigate, so search had very little to work with. Alongside the rebuild we ran location-focused SEO and fixed the mobile experience, which is where most local searches happen. They are one of several businesses we work with on search visibility around Greenville.
Read the full case studyWhat a month looks likeonce the foundations are done.
The work itself
A month is content and page work, technical issues caught as they appear, local signals and the Google Business Profile kept current, and schema updated as pages change. Not every month contains all of it. The report says which it contained and why.
What you get, and when
A plain-language monthly report tied to traffic, rankings, impressions, calls and leads, plus standing access to Google Analytics and Search Console so you can look yourself whenever you want. Nothing is reported that you cannot go and verify.
Month one against month six
Early months are mostly repair, and the movement you see is impressions and indexing rather than leads. Rankings and calls follow later, which is why the retainer is worth judging over two quarters rather than two months. Nobody can promise a ranking, and we will not pretend otherwise.
If you need results sooner
Search compounds, which is another way of saying it is slow at the start. Where a business needs inquiries this month rather than next quarter, paid campaigns cover the gap while the organic work builds underneath, and the two share the same tracking rather than competing for credit.
If you sell products
Most of the search work stops being about pages and starts being about product data. Titles, attributes, categories and structured data are what decide whether an item shows in shopping results and in AI answers, and every marketplace runs its own search engine on top of the same information. That side of it is eCommerce and marketplace work, and on a catalog of any size it usually moves more than page-level SEO does.
What does SEO, GEO, and AI search optimization include?
What is GEO, and how is it different from SEO?
Is Google Business Profile work included?
How long before I see results?
Can you guarantee a number one ranking?
Can I tell whether AI assistants are sending me traffic?
Do I need a new website first?
What do I need to provide?
More general questions are answered on the FAQ page.
Let's make you easier to find.
Tell us what you sell and who you want finding it. Fifteen minutes is usually enough to say whether the problem is your site, your search presence, or neither, and we will tell you if it is neither.