What is JSON-LD and why is it used for schema?

JSON-LD is a lightweight format used to add structured data to a webpage. It’s Google’s preferred method for implementing schema markup.

Will schema help me rank higher in Google?

Schema doesn’t directly increase your rankings, but it helps Google better understand your site and can improve how your listing appears in search results.

Do I need a developer to add schema to my site?

Not necessarily. If your site has a code editor (like in Squarespace, WordPress, or Wix), you can usually paste the schema code into the page settings or advanced section

Where should I place the schema code on my site?

Ideally in the or just before the closing tag of the page you’re marking up.

Can I use multiple schema types on the same site?

Of course! You can use LocalBusiness on your homepage, FAQPage on a support page, Product on a shop page, and so on.

What if I do it wrong?

Google ignores invalid schema, so mistakes won’t break your site. That said, correct formatting gives you the best chance of seeing benefits. You can always confirm if your schema is correct through Schema.org’s validation tool for that extra layer of confirmation.

How do I test if it’s working?

You can paste the code into Google’s Rich Results Test to see if it’s valid and preview how Google might use it.

What’s the easiest way to get started?

Use the form above to generate schema, copy it, then paste it into your site. If you’re not sure how make sure to reach out to me at cody@scatterbranchmarketing.com or go to my contact page and fill out my form

Home > Free Tools > Schema Markup Generator

Schema Markup Generator

Choose a schema type and enter your information to generate ready-to-use JSON-LD structured data.

Schema Type

Business Name

Street Address

City

State

Zip Code

Phone Number

Website URL

Hours of Operation

What Is Schema Markup and Why Does It Matter?

Schema markup is a special type of code you can add to your website that helps search engines understand your content more clearly. It tells Google what kind of business you run, what services you offer, when your events are happening, what your products are, or even what questions your customers frequently ask.

While it’s invisible to your website visitors, schema plays a behind-the-scenes role in how you show up in search results. It can help trigger things like review stars, event details, FAQs, or business hours right in your Google listing.

For small business owners, schema markup matters because it increases your visibility without needing to run ads. It helps you look more professional and trustworthy in search and can make your website stand out when someone is deciding who to click on.

Not Sure Where to Put Your Schema Markup?

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Common Schema Markup Questions

JSON-LD is a lightweight format used to add structured data to a webpage. It’s Google’s preferred method for implementing schema markup.
Schema doesn’t directly increase your rankings, but it helps Google better understand your site and can improve how your listing appears in search results.
Not necessarily. If your site has a code editor (like in Squarespace, WordPress, or Wix), you can usually paste the schema code into the page settings or advanced section
Ideally in the <head> or just before the closing </body> tag of the page you’re marking up.
Of course! You can use LocalBusiness on your homepage, FAQPage on a support page, Product on a shop page, and so on.
Google ignores invalid schema, so mistakes won’t break your site. That said, correct formatting gives you the best chance of seeing benefits. You can always confirm if your schema is correct through Schema.org’s validation tool for that extra layer of confirmation.
You can paste the code into Google’s Rich Results Test to see if it’s valid and preview how Google might use it.
Use the form above to generate schema, copy it, then paste it into your site. If you’re not sure how make sure to reach out to me at cody@scatterbranchmarketing.com or go to my contact page and fill out my form