eCommerce and marketplace work, starting with the product data.
Marketplace optimization is the work of improving product data and listings so items are found and chosen on your own store and on channels like Amazon, Walmart, and Best Buy.
Most listing problems are data problems wearing a costume. Thin titles, missing attributes, variants that do not group, categories that put you next to the wrong competitors. We fix the underlying product record first, then the listings built on it stop breaking in the same three ways.
What you actually getand what each part is for.
Uploading a product is the easy part. Everything that decides whether it gets found, understood and chosen happens in the data underneath it, and that is where most catalogs quietly fall apart.
Product data and listing optimization
Titles, descriptions, bullets, attributes and images rewritten around how people actually search and compare. Naming standardized across the catalog so the same product does not appear three ways, and variants grouped so buyers see one listing instead of five near-duplicates.
Marketplace channel setup
Seller account readiness, category placement, required data fields, compliance items and approval paths. Each marketplace has its own rules and its own reasons for rejecting a listing, and most of them are not explained until you trip over one.
Feed and inventory alignment
How product and stock data moves between your store, your point of sale and each channel. This is where the expensive failures live: selling something you do not have, or hiding something you do. We map the flow and find where it drifts.
Content that answers the buying question
Enhanced content, comparison information, image sets and the specifics people need before committing. On Amazon that includes A+ Content. The test is whether someone can decide without leaving the page to look something up.
Product visibility in search
Every marketplace runs its own search engine, and so does Google. Product schema on your own store lets both read price, availability and reviews rather than guess at them, which is what puts a product into shopping results and into an AI answer instead of a plain blue link. Our free schema generator shows the shape of it.
Channel performance review
Sales, conversion rate, listing health and revenue by channel, read together rather than one dashboard at a time. The useful question is rarely "how did we do", it is "which channel is worth more of the catalog". Campaign traffic gets tagged so it can be told apart, and our free UTM builder does that part for you.
Where to startdiagnose, fix the plumbing, or work the catalog.
These solve different problems and most businesses only need one to begin with. If you are not sure which, the audit exists precisely to answer that, and it will tell you if the answer is neither.
Readiness Audit
Starting at$1,250
Best forKnowing why a catalog underperforms before spending anything on fixing it, or deciding whether a new channel is worth entering at all.
- Product data reviewed for gaps and inconsistency
- Listings assessed against channel requirements
- Categories, variants and images checked
- Reporting gaps identified across channels
- Channel-by-channel readiness assessment
- A prioritized action plan, yours to keep
Listing Optimization
Per listing$150
Best forWorking through a catalog once you know what is wrong with it. Quoted per listing or per group of near-identical products.
- Title and bullet rewrite around buyer intent
- Description and attribute coverage
- Image set reviewed against channel rules
- Category placement corrected
- Variant grouping fixed where products split
- Buyer-focused content, not keyword stuffing
Management
Starting at$299
Best forKeeping a clean catalog clean, once the fixing is done. Catalogs drift, and nothing announces it when they do.
- Listings and feeds watched for drift
- Marketplace requirement changes caught early
- Small content and data corrections as they come
- Stock and availability alignment monitored
- Channel performance reviewed monthly
- Billed as website care, on 15-day terms
A deeper feed and inventory alignment review, mapping how product and stock data moves between your store, your point of sale and every channel, is $1,500 and is quoted separately. Listing work is priced per listing or per group of near-identical products, so forty variants of one item are not forty listings. Marketplace seller fees, subscriptions and paid apps stay in your name and are billed by those providers rather than by us.
Your own store, or a marketplaceand the honest trade in each direction.
This gets argued as though one is obviously right. It is not. They fail in opposite ways, and which one hurts you depends entirely on what you sell and who already knows you exist.
Your own store
You keep the margin, the customer relationship, the email list and the data. Nothing changes the rules on you overnight. The trade is that every single visitor is yours to earn: there is no existing demand to borrow, so traffic has to come from search, ads, or people who already know your name. It is the same argument as owning your platform rather than renting one, just with a checkout attached.
Amazon
The demand is already standing there, which is the whole appeal. Marketplace Pulse put Amazon at roughly 36% of the entire US eCommerce market in 2025, so being absent from it, or present but badly presented, is a decision rather than an oversight. The trade is that you are renting that demand. Fees come off every sale, the customer belongs to the platform rather than to you, the rules change without asking, and you are one search result away from a competitor selling something close enough.
Walmart, Best Buy and the rest
Less crowded than Amazon and often better margin, with real audiences behind them. The trade is stricter entry: more specific data requirements, slower approvals, and category rules that will reject a listing without explaining which field was wrong. Worth it where your product genuinely fits the buyer.
Most sellers end up with both
Marketplaces for reach, your own store for margin and for the customers you want to keep. That only works if one product record feeds all of it, which is why the data comes before the channels rather than after them.
If you do not have a store yet, that is website design and development, including WooCommerce builds. This page picks up once a store exists: product data, listings, feeds and channels. Two different jobs, and it is worth knowing which one you are actually buying.
How the work actually goesfive stages, and your half of each one.
Your half is heavier on this service than on the others, because nobody outside your business knows your products the way you do. The specifics you can give in stage two are worth more than anything a tool can infer.
Export and audit
Pull the actual product data out of every system rather than working from a dashboard, then compare them against each other. Most of the real problems only appear when two exports disagree.
Access to the store, any marketplace seller accounts, and the point of sale or inventory system if you run one.
Learn the products
Work out what actually distinguishes your products, which ones make the money, and what a buyer needs to know before choosing. Listings written without this read like a spec sheet.
An hour or two, and the answers you already give customers on the phone. This is the single highest-value thing you contribute.
Fix the record
Standardize naming, complete missing attributes, correct categories, group variants properly and clean identifiers, so every channel is reading from one sound source.
Decisions on anything genuinely ambiguous, and sign-off before changes go live on a channel.
Rebuild the listings
Titles, bullets, descriptions, attributes and image sets rewritten per channel, respecting each one's rules rather than pasting the same content everywhere.
Product photography if the existing images will not clear channel requirements, and a priority order if the catalog is large.
Watch and adjust
Track what moved after the changes, per channel, and feed that back into the next batch rather than assuming the first rewrite was right.
Tell us what is selling and what is being returned. Return reasons are the cheapest listing research there is.
Once the catalog is cleankeeping it that way.
Catalogs drift
New products arrive, suppliers change specifications, marketplaces update their requirements, and a listing that passed last year quietly stops meeting the rules. Nothing announces this. It shows up as a product that stopped selling for no obvious reason.
Ongoing upkeep runs on website care
It ends up being the same work as maintaining a site, so it is billed the same way, on a monthly plan starting at $299 a month. That covers watching listings and feeds, catching drift, and handling the small changes as they come, rather than letting a year of them pile up into another audit.
New products, as they come
Adding products later is the same per-listing work as the original batch, quoted the same way. There is no penalty for starting with a subset of the catalog, and starting with your best sellers is usually the sensible order.
Clean listings still have to be found
A catalog in good order is what traffic lands on, not what produces it. Marketplace listings compete inside each platform's own search, where the ranking factors are the very things this work fixes: title relevance, attribute completeness, images, category placement. On your own store the same product data feeds Google Shopping and AI answers, and that is SEO, GEO and AI search, which is where the catalog work pays off twice. Where you need volume sooner than search can build it, paid campaigns cover the gap.
What does eCommerce and marketplace work include?
Can you build the store itself?
Which marketplaces do you work with?
Why is listing work priced per listing?
Do I need my own website if I sell on marketplaces?
Can you help when stock does not match across systems?
How long does a catalog cleanup take?
Who owns the accounts and the content?
More general questions are answered on the FAQ page, and all four services are set out on the services overview.
Let's get the catalog working for you.
Tell us what you sell and where it is listed today. Fifteen minutes is usually enough to say whether the problem is the data, the listings, or the channel you picked, and we will tell you if it is the last one.